ESHP 480 (formerly MKT 480): Entrepreneurship: Capstone Experience

** Please note this course was formerly MKT 480

Entrepreneurship and business development projects. Defining marketing intangibles. Defining scope of work. Engagement management. Preparing deliverables for entrepreneurial firms. Working with entrepreneurs to solve real problems ranging from initial visioning and planning to grow to size.


Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management.