MKT 410: Product Innovation and Management

Analytic, decision-making, and planning concepts and tools available to product managers. New product policy and development, organizational issues, and product modification and deletion.


Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management. All enrollment restrictions are waived for students earning the Minor in Entrepreneurship and Innovation, although course pre-requisites may still apply.

Semester Alias: MSC 410